标签归档:Paul Gruham

玩更长远的游戏

早在 Airbnb 刚刚找到市场定位时,他们收到了一个可怕的消息。

德国投资家桑维尔兄弟秘密策划并克隆出了 Airbnb 的翻版,一开始便融资9千万美金并雇佣了数百个员工。

而这时,Airbnb 只有40个全职伙计,全部挤在同一间小小的的办公室里。

出于本能反应,CEO Brian Chesky 开始惊慌失措。 继续阅读

你必须推销自己

没有什么是比创作者推广自己的内容更天经地义的事情了。

Paul Graham 在文章 Do Things that Don’t Scale 里一针见血的说道:

There are two reasons founders resist going out and recruiting users individually. One is a combination of shyness and laziness. They’d rather sit at home writing code than go out and talk to a bunch of strangers and probably be rejected by most of them. But for a startup to succeed, at least one founder (usually the CEO) will have to spend a lot of time on sales and marketing.

继续阅读