天才知道只是埋头创作或做研究是不行的，他们也许讨厌社交，但出于不同的目的，他们必须参与。

1782年，在写给姐姐的一封信 里，青年莫扎特对于应应付音乐会和应酬颇有怨言，但也不得不牺牲自己的睡眠时间去参加：

Owing to the number of concerts, and also the uncertainty whether I may not be summoned to one place or another, I cannot rely on my evening writing, so it is my custom (especially when I come home early) to write for a time before going to bed. I often sit up writing till one, and rise again at six.

Richard Feynman 甚至直言不讳的说出 保持最低限度的社交的目的 - 为了不让其他人阻止你干自己的事：

Fall in love with some activity, and do it! Nobody ever figures out what life is all about, and it doesn't matter. Explore the world. Nearly everything is really interesting if you go into it deeply enough. Work as hard and as much as you want to on the things you like to do the best. Don't think about what you want to be, but what you want to do. Keep up some kind of a minimum with other things so that society doesn't stop you from doing anything at all.

而一生中创作了超过2万副作品的毕加索，更是把艺术和社交做到了极致。相对于梵高的自顾自埋头画画,一生穷困潦倒，毕加索自始至终牢牢地把控住市场，人们甚至可以从他身上学到营销技巧：

Exclusive distribution (only via Gallery Kahnweiler)
Differentiation (leveraged the use of African art styles)
Smart Cultivation of critics “in the know” (he did portraits of collectors and “taste makers” of the day)
Strong emotional affiliation

看起来，无论是利益权衡下的最低限度社交，还是完全拥抱市场，不世出的天才们至少不会在社交方面捉襟见肘。

我们普通人为何还要孤芳自赏呢？