导致出色的,都是枯燥的纪律

Morning Brew 是我唯一订阅的新闻类 newsletter,他们的口号是“Become smarter in just 5 minutes”,特点是将前一天全球新闻透过自己的编辑,以小块短文的形式将要点快速交代给读者。

趣味性和高度浓缩是他们的卖点,也是吸引我的地方,就连他们的 CEO 和官方推特账号也十分有趣,很有互联网初创团队的气质,前不久还达到了每期超过100万打开(不是订阅)的里程碑。

如此有创意的团队,有天赋的年轻人在一起工作会是什么样子呢?

Morning Brew 昨天的 newsletter 里借由回答读者的提问,介绍了一个平常的工作日的工作流程。看过之后你可能会有跟我一样的想法:密集、高强度的工作,日复一日,才能变得出色。

Here is the typical production schedule:
8:30am–12pm: Read the news, work on other longer-term projects, various meetings, read more news
12pm–4pm: Whoever is writing the next day’s newsletter (usually 2–3 people) discusses over Slack which storylines are emerging as the most important. Each writer then picks a story that’s calling their name and goes off into a writing hole to crank out a first draft.
4pm–4:30pm: Our managing editor Neal looks at the drafts and makes any comments (we do this in Google Docs). Once a story has been polished, it’s ready for fact-checking.
4:30pm–6:30pm: Stories go through two rounds of fact-checking from a freelance copyeditor (shoutout Holly) before we’re ready to send test emails. Two writers read the tests, making any last tweaks before the newsletter is ready to be sent out at 6am the next morning.
6:30pm–whenever: We have push notifications turned on to pounce on any big stories, like when Elon Musk or President Trump will tweet out some big market-moving news late at night.